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Special Events
The Specialized - Sonance Masters Racing Team participates
in special events from fund raising for charitable causes to
cycling instructional camps.
September 2006
Members of the Sonance/Specialized
team will be at the CE Express Cancer Fundraising Ride and
Electronics show. For more details read below and
visit
http://ce-express.com/
Download the
brochure
We all know someone . . .
…who has been touched by cancer at some time
in our lives. Either ourselves, family members or friends
have fought, and either won or
lost, the battle against cancer of some kind. We are riding
this bicycle trip to raise money and awareness for the
fight against
cancer. We sincerely appreciate your support.
Why Denver?
The ride is headed for the CEDIA Expo, a
major trade show for the Custom Electronics Design and
Installation Association (www.cedia.org). The primary
participants in this event belong to member companies of
CEDIA. In 2005, Ken Smith, Vice President of CEDIA was
touched by cancer when one of his employees was
diagnosed. Kenny rode from Maine to Indianapolis to raise
money and awareness for cancer
research. Ken's
ffice is in Maine and the National Expo for CEDIA was
in Indianapolis. The National CEDIA Expo is held in
Denver in 2006 and now Mr. Smith has an even longer
ride ahead of him.
Mark Hoffenberg,
President of AUDIOVISIONS, lost his wife Susie to Cancer in
2002. Her life was prolonged by leading edge clinical
research trials, and a huge dose of inspiration from
Lance Armstrong, Cancer survivor, and 7 time Tour de France
champion. Mark has rallied a team
from Orange County California to support this fund raising
e#ort and meet the CE Express in Denver. The Western
leg will be traversing the Rockies for nearly 500
miles and tens of thousands of feet of climbing.
This annual event is accepting participants
for both legs of the ride, and will accept o#ers for
additional legs by other teams. If you
would like to join a route for all or part of the
ride, please click here.
Funds Raised for this event are being split
between several Cancer foundations. The Lance Armstrong
Foundation (LAF.org) will receive
half of ALL funds raised. A fourth of the funds will be
donated to local charities on each Coast. In Main the Harold
Alfond Center for Cancer Care will
be the recipient. The Sonance/Specialized Team will support
the MARF Foundation,
www.marf.org.
Donations
This is a fund raising effort and all
donations are tax deductible.
Online:
http://ce-express.com/html/donate.html.
Visa/MC and PayPal are accepted
Checks: Make checks payable to
CE Express, PO Box 86, East Winthrop, Maine 04343
207-512-2827
To include the Sonance/Specialized team in your special
event, please contact Mark Hoffenberg.

Contact Information
Mark Hoffenberg Sonance/Specialized Racing 25741
Atlantic Ocean Dr
Lake Forest, CA 92630-8863
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